Mood colors translates the intention of all your communication into colors. It uses an algorithm that recognizes intonation, volume and word combinations.
Simon Dogger lost his sight in the second year of his school career at the Design Academy Eindhoven. After a five year medical rehabilitation period Simon decided to finish his bachelor in design and returned to Eindhoven. Simon got granted funds in order to hire alumni, known as the Dogger Collectief, that guide, conceptualize, and execute designs for him. This collective started in 2014, in the spring of 2017 Simon graduated with a Bachelor in Design.
Mood Colors is a concept pitch for a design contest by Orange Telecom called “Orange raises the bar(s)”. To respond to the growing connectivity needs of all of their customers, at all times and in all places, Orange wishes to propose the best network and the best user experience. However, in the daily life of these millions of customers, the network is abstract, it is multiple, it is anywhere. How can the Orange network be involved in the daily environment of users/customers in a tangible or intangible manner?
Mood Colors was the first project we worked on as this newly formed collective, it was therefore an inquiry for all involved into determining the best ways of collaboration. The research phase consisted mostly out summing up background information and history of Orange to Simon, as a way of sparking ideas.
Simon has been in medical rehabilitation during the rise of online social media like Facebook and Instagram, therefore his sense of what it meant to be connected through smart phones was very different than his team’s reality.
During the ideation phase Simon’s “missing experience” of connection through social media turned out to be a stimulus for the project. Although the inspiration of Mood Colors came from a component of communication that Simon misses–the emotions hidden in facial expressions that goes along with communication–he did not want to design the app for visually-impaired users.
Alternatively, we were designing an app that is able to convey the emotions contained in facial expressions through the application of color by using facial recognition software.
To give Simon a grasp of what Orange as a company encompasses I first examined the history of Orange and in which countries it was active. Analyzing the visual communication of the telecom provider proved to be difficult. Not only did explaining a television commercial to a visually-impaired person ask for a very thoughtful word choice, Orange added to the difficulty by adjusting their branding in each country.
I advised on a survey Simon and another team member constructed as a way of completing Simon’s picture of the use of smartphones and how people connect with each other. By adjusting the word choices and multiple choice answers an objective survey could be sent out.
Helping Simon during the ideation phase was a remarkable experience, as Simon has little use for whiteboards and post-its. Instead, during this process, I would make notes of our concept iterations and Simon would brainstorm. Together with Kevin, I worked to support Simon in his ideation by placing a spotlight on concepts that had a strong potential.
Due to the short timeframe of the competition, reiterations of the interaction were made during the filming of the concept pitch. While another team was working on the video, I could use the raw footage as a way of assessing which interactions made sense and which needed adjustments, and explain these decisions to Simon.
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