Burclame

A way for wearers of a burka to finance the fine that they can be given.

Context

In 2011 the Dutch government partially approved a law that prohibits the complete covering of the face. Known as “het boerkaverbod”, translated: the burka prohibition, this law was extended in 2016. A fine of €380,- can be given to citizens covering their face in public spaces.
Although the government claims that this law is not targeting wearers of a burka specifically, as it also prohibits ski masks, helmets, and masques, Dutch politician Geert Wilders has demeaningly labeled the fine a “kopvodden tax”, translated: a head rag taxation.

Response

A way for wearers of a burka to finance the fine that they could receive due to a law that got approved in the Netherlands in 2011. Companies can sponsor the wearers of a burka. In return their logo will be stitched on the fabric. The name Burclame is a merging of 'burka' and 'reclame' which means advertisement in Dutch.